Likuid Nation was started in 2008 by former professional basketball player & NC State alumnus, Cameron Bennerman as a clothing brand & creative outlet beyond the court. Upon seeing my work on a mixtape cover for Raleigh-based hip hop band Inflowential shortly after the company’s launch, Cam reached out to me about partnering with him to design t-shirts, hats & other items for the brand with the purpose of spreading our vision of a healthier way of thinking & living for those who thirst for something fresh & different. When it comes to the Likuid mindset – everything must flow.
In 2010, I pitched an idea for offshoot brand called The Dropouts as a way of changing the connotation of the word “drop out” while being a continuation of the water theme. In this case, a Dropout is someone who chooses to carve out a path for themselves, despite what a self-destructive society may try to mold them to be.