ALL*LIES*WITHIN is a conceptual art project & clothing brand founded in 2011. While encouraging us all to exercise discernment in an age of deception, we seek to inspire self-actualization of the truth that lies within us all.

Founded in 2009, Lumina Clothing Co. started out as a hobby for NC State Architecture student, Barton Strawn, and partner Paul Connor when they began making cotton neckties for many of their friends. As the company grew, they expanded to include button-down shirts, trousers, and other menswear staples –– all made in America. While championing quality craftsmanship and local manufacturing, Lumina was able to produce the most obtainably-priced American-made menswear on the market.

After working alongside Barton & Paul on various side projects in 2013, I was asked to create a hand-lettered script logo that characterized the sewing thread that helped start it all for the company. That work led to me creating more pieces to help upscale their Brand Identity (including t-shirts and other marketing collateral) as their consulting Art Director. Later on we partnered with Project Shelter to bring an elevated merch experience and general store for various music festivals around the country such as Hopscotch in Raleigh, Eaux Claires in Wisconsin & the Northwest String Summit in Oregon.

Likuid Nation was started in 2008 by former professional basketball player & NC State alumnus, Cameron Bennerman as a clothing brand & creative outlet beyond the court. Upon seeing my work on a mixtape cover for Raleigh-based hip hop band Inflowential shortly after the company’s launch, Cam reached out to me about partnering with him to design t-shirts, hats & other items for the brand with the purpose of spreading our vision of a healthier way of thinking & living for those who thirst for something fresh & different. When it comes to the Likuid mindset – everything must flow.

In 2010, I pitched an idea for offshoot brand called The Dropouts as a way of changing the connotation of the word “drop out” while being a continuation of the water theme. In this case, a Dropout is someone who chooses to carve out a path for themselves, despite what a self-destructive society may try to mold them to be.

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An assortment of t-shirts & other merch items that we’ve had the pleasure of designing for over the years (2006-Present). This list includes a number of music groups, record labels & restaurants. Whatever your business, a good set of merch can help express your brand’s personality and set you apart from all the rest.

We generate the buzz that your brand needs by creating high quality merch that your favorite people want to wear. Reserve a spot for a consultation on our waitlist below and we’ll start the process working with you to provide a tailored marketing plan that meets your business’s unique needs.